‘Betagro’ introduces ‘Perfecta Care’, premium pet food that boasts human-grade real meat and taste

Betagro launches Perfecta Care, a premium pet food that contains special formulae of nutrition at an affordable price. Targeting dog and cat lovers, the human-grade pet food is made of real meat and offers tasty flavor and nutrition that will keep cats and dogs healthy and save medical bills for their owners.

Urbanization has led to changes in people’s lives. Family size shrinks. More people prefer staying single and more adopt cats and dogs as companions. However, new lifestyles mean more people are living in condominiums or spending most of the time in air-conditioned rooms without exercise. These lifestyles take toll on the health of pets, leading to skin problems, urinary tract disease or obesity.

Pets’ illnesses often worry owners. And given the high medical expenses involved, prevention is better than cure. To keep them by your side for a long time, it’s better to make them exercise and feed them with quality food.

Mr. Somcharn Suphapitiporn, Chief Operating Officer – Pet Business of Betagro Public Company Limited, said that as people are increasingly treating pets as their own children, the premium pet food market has enjoyed a big boost and a bright prospect, particularly the Special Care segment for preventive care. Betagro, with expertise and experiences in the production of international-standard pet foods, understands the love and care for pets. With a new pet food, Perfecta Care, Betagro offers special formulae of nutrition that will keep their pets in good health and reduce the chance of illness and hospitalization, to make their owners happy and help them save medical expenses.

“We know that families treat their pets as family members and want their pets to live a long life. Pets’ illnesses cause worries. This motivated us to conduct research on frequent illnesses in pets and to launch Perfecta Care. Our new product is a healthy choice and reduces risks of illnesses. It’s the first Thai brand for special food formula that emphasizes prevention. Perfecta Care meets international standard and pet owners can trust our product. Betagro has spent years on research. We have carefully worked on the formula. High-quality materials were selected, mixed with natural human-grade ingredients. It was manufactured by modern technology under Betagro’s standard. Perfecta Care is the second to none in terms of taste, but at a more affordable price.”

Perfecta Care is now available at pet shops, VET clinics and online channels. It comes with 5 formulae: Weight Care for pets with weight problems; Skin & Coat Care to reduce inflammation and strengthen skin and hair; Urinary Care that can prevent gallstones; Neutered Care for sterilized cats and dogs; and Hairball Care that prevents and eliminates hairballs for cats.

Mr. Somcharn added that all the 5 formulae were made from Betagro’s fresh chicken. Other ingredients include unpolished rice, mixed berries, ginko leaves, pumpkin and carrot, for vitamins, minerals and anti-oxidants. Notably, corns and wheat that may cause allergies were crossed out.

He insisted that Perfecta Care is value for money, cheaper than other pet food brands in the premium segment, as Betagro takes into consideration the current economic conditions and pet owners’ financial burden. The cat food costs only Bt149 for a 0.4kg bag and Bt349 for a 1.2kg bag. The dog food prices are Bt155 for 0.5kg and Bt379 for 1.5kg.

“With the special formulas and Betagro’s production standards, at a more affordable price, we are convinced that Perfecta Care is the right answer for cats and dogs’ good health. It will keep pets healthy and strong and bring smiles to everyone in their families,” Mr. Somcharn said.