Betagro operates a fully integrated food business, spanning the entire value chain from production to distribution. This includes fresh meat, eggs, and fish, and a wide range of processed and value-added products such as ready-to-cook, semi-cooked, and ready-to-eat meals, by-products, and alternative proteins. Farming operations cover both company-owned farms and partnerships with contract farmers across various provinces in Thailand, all within an integrated business network.

Products

Betagro operates a fully integrated food business, spanning the entire value chain from production to distribution. This includes fresh meat, eggs, and fish, and a wide range of processed and value-added products such as ready-to-cook, semi-cooked, and ready-to-eat meals, by-products, and alternative proteins. Farming operations cover both company-owned farms and partnerships with contract farmers across various provinces in Thailand, all within an integrated business network. Our food business consists of five core units:

Consumer food business

It includes the production and distribution of fresh and frozen chicken, pork, eggs, processed meats, and ready-to-eat meals, marketed under leading brands such as BETAGRO, S-Pure, and ITOHAM, as well as emerging brands like B-FOODS, LA COMIDA, MEATLY, INSPIRED, and ARNIE’S.
Distribution channels span modern trade, food service, and a company-owned retail network – including Betagro branches, Betagro Shops, Betagro Deli, and hygienic butcher shops operated in partnership with local vendors.

Export business

It focuses on the production and export of high-quality chicken, pork, eggs, and processed meat products to international markets, including the United Kingdom, European Union, Japan, Singapore, Hong Kong, and China.

Bulk Fresh Meat

It focuses on the production of fresh pork and chicken in bulk quantities, distributed through traditional trade channels across the country to reach all consumer segments.

Animal-based Products, By-products & Alternative Proteins

It optimizes the use of every part of meat during processing, while also developing plant-based alternative proteins to meet the evolving needs of consumers.

Livestock business

It focuses on raising and distributing live chickens, pigs, and fish to farm operators and food processing vendors across Thailand.

Brands

Betagro is dedicated to developing a wide range of food products to suit every consumer lifestyle. Our portfolio features three flagship brands – BETAGRO, S-Pure, and ITOHAM – alongside emerging brands such as B-FOODS, La Comida, Meatly, INSPIRE:D, and Arnie’s.

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Distribution Channel of Food Products

Betagro reaches a broad customer base through six strategic distribution channels:

  1. Export markets (over 20 countries worldwide)
  2. Food Service Providers (hotels, restaurants, cafés, schools, and airlines)
  3. Modern Trade (supermarkets, hypermarkets, and convenience stores)
  4. Betagro’s Retail Network (Betagro branches, Betagro Shops, Betagro Deli, and hygienic butcher shops operated by trusted partners
  5. Traditional Trade (fresh markets, and meat and by-product buyers)
  6. Other Channels (serving industrial clients and business partners, including food processing plants, throughout Thailand

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