This group covers the production and distribution of meat products, chicken eggs and fish products to customers in Thailand and overseas. It also includes meat processing into cooked products, ready-to-cook products, semi-cooked products, ready-to-eat products, by-products and protein alternatives. In addition to the above, this group operates Betagro’s own farms and joins the farmers in various provinces around Thailand to operate their farms.

Products

Our food and protein business engages primarily in the production of meat, eggs and fish products for sale to third parties domestically and export to international markets. We also further process our meat to produce cooked, ready-to-cook, partially-cooked and ready-to-eat products, co-products and by-product and alternative proteins. We operate owned farms and engage contract farmers in a number of provinces across Thailand with all related business operations. Our food and protein business consists of:

Consumer food business

Consumer food business involves the production and sale of packaged fresh and frozen chicken meat, pork meat, eggs, processed food and processed meat under the "BETAGRO" and “S-Pure” and "ITOHAM" brands. Our consumer food products are typically sold in modern trade channels, food service channel as well as our own distribution channel including our Betagro Branches, BETAGRO Shops, BETAGRO Delis and Hygienic Meat Shops that operated by a third party.

Export business

Export business involves the production and sale of poultry meat, pork meat, egg, processed food, processed meat and other food products to our key export markets such as UK, EU, Japan, Singapore, Hong Kong and China.

Non-package meat product business

Non-package meat product business involves the production and sale of fresh pork and poultry products in bulk (sizes above two kilograms) for the traditional trade channels in Thailand to access every segment consumers.

Co & by-products and other food business

Co & by-products and other food business involves the sale of leftover animal parts from the slaughterhouse processes for value utilization of resources and the production and sale of alternative proteins from plants.

Livestock business

Livestock business involves the rearing and sale of live chickens, pigs and fish to farms and industrial processors in Thailand.

Brands

Betagro is committed to developing food products and create a variety of delicious products to serve the demand of customers and consumers under 3 main brands which are “BETAGRO”, “S-Pure” and “ITOHAM”

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Distribution Channel of Food Products

We sell our food products through 6 main channels:

  1. Export, directly to over 18 destinations worldwide;
  2. Food service, to hotels, restaurants, cafes, schools and airlines;
  3. Modern trade, to supermarket, hypermarkets and convenience stores;
  4. Our own distribution channel, through our Betagro Branches, BETAGRO Shops and BETAGRO Delis, as well as Hygienic Meat Shops (which are operated by third parties);
  5. Traditional trade, to wet markets and customers that buy our co-products and by-products; and
  6. Others, primarily to industrial customers such as processing plants and domestic traders.

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