Conquer The Heat: 3 Crucial Tips for Healthy and Radiant Skin

Bangkok – 2 April 2026 – During the intense summer heat of the Songkran Festival, prioritizing your health and skin is crucial. As temperatures rise, preparing your body for harsh sunlight and heatwaves is essential. This not only helps prevent heat-related illnesses but also enhances your daily confidence. Simple, proactive steps—such as adjusting daily habits, choosing appropriate clothing, and minimizing sun exposure—can significantly help you stay safe and comfortable throughout this period of extreme heat.

3 Easy Tips to Stay Safe During Extreme Heat

  1. Staying hydrated requires proactive effort: drink water regularly, even before feeling thirsty, as thirst isn't an early indicator of dehydration in extreme heat. To optimize hydration, consume electrolyte-rich beverages like sports drinks or fresh lemonade in moderation to replenish lost minerals, and incorporate water-rich fruits and vegetables such as watermelon and cucumber into your diet, while avoiding high-sugar and high-caffeine drinks which can contribute to dehydration.
  2. Maintaining a normal body temperature and protecting against UV exposure are paramount in intense heat. Seek cool, airy environments (e.g., air-conditioned spaces) to prevent heat-related illness, especially for outdoor activities. Opt for light-colored, loose-fitting, natural-fiber clothing (e.g., cotton, linen) to maximize airflow and minimize heat absorption. Further protect skin from UV radiation with wide-brimmed hats, sunglasses, UV-protective clothing, and sunscreen.
  3. Enhancing skin health and immune function with supplements is now addressed by 'blüüm', a new vitamin supplement brand developed by Betagro Ventures (Betagro Public Company's corporate venturing arm). blüüm offers nutritional innovation through 4 core formulas which are blüClear, blüPrime, blüFlex, and blüNight, each designed to support distinct aspects of health and overall well-being.

Among them, blüPrime is designed for individuals exposed to pollution, stress, and sunlight . The formula combines powerful antioxidants, including astaxanthin from red algae, lycopene from tomatoes, tocotrienols (Vitamin E) from palm fruit, yeast beta-glucan, Vitamin C from acerola cherry, calcium ascorbate, and liposomal, and quercetin from Sophora Japonica – these support collagen production, promote healthy skin, and strengthen the immune system. blüüm offers a complete solution in a single sachet and carefully combine selected natural ingredients with modern scientific knowledge to deliver effective and reliable results.

blüüm products are available for online purchase via Shopee, Lazada, TikTok Shop, and LINE Official Account. For the latest updates and activities, follow @bluum.wellness on Facebook, Instagram, TikTok, and LINE Official Account.

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