Betagro Ventures Launches ‘blüüm’ a New Vitamin Supplement Brand Driven by Nutritional Innovation
Bangkok – 19 March 2026 – Betagro Ventures, the corporate venturing arm focused on incubating new foodtech and agritech ventures under Betagro Public Company (BTG), a leading integrated food company in Thailand, introduced ‘blüüm’, a new vitamin supplement brand developed by a team of food and nutrition scientists. blüüm showcases its nutritional innovation through four core formulas — blüClear, blüPrime, blüFlex, and blüNight - each is designed to support different aspects of health and overall well-being.
Its first product series is developed under the concept of ‘Daily Wellness’, guided by the idea of ‘Science in a Sachet’. Each formula is scientifically designed with balanced key ingredients to support overall well-being. By combining natural extracts with a rigorous development process, blüüm aims to differentiate itself in a highly competitive market offering convenient daily health support in a single sachet.
4 Key Highlights of Each blüüm’s Formula for Better Living
- Offer a complete solution in a single sachet. Designed for convenience, the portable format makes daily wellness easier to incorporate into modern lifestyles, eliminating the need to take multiple supplements separately.
- Support optimal nutrient absorption while helping prevent excessive intake. Each formula features carefully selected ingredients that enhance nutrient absorption and help reduce the risk of consuming nutrients beyond necessary levels.
- Developed based on research and scientific principles by a team of food and nutrition scientists. The products have also been tested with target consumers to ensure confidence in their quality and safety.
- Carefully combine selected natural ingredients with modern scientific knowledge to deliver effective and reliable results.
Formula 1: blüClear – Start Your Day Feeling Clear, Focused, and Energised
blüClear is designed for those who rely heavily on visual and cognitive performance. It helps address eye strain, reduced concentration, and brain fog linked to prolonged screen exposure. The formula combines anchovy fish oil, Co Enzyme Q10, Vitamin E, mixed carotenoids, lutein from marigold, bilberry extract, and galangal extract, to support eye, nervous system, and cognitive health.
Formula 2: blüPrime – Confidence to Get Ready in Everyday Life
blüPrime is designed for individuals exposed to pollution, stress, and sunlight . The formula combines powerful antioxidants, including astaxanthin from red algae, lycopene from tomatoes, tocotrienols (Vitamin E) from palm fruit, yeast beta-glucan, Vitamin C from acerola cherry, calcium ascorbate, and liposomal, and quercetin from Sophora Japonica – these support collagen production, promote healthy skin, and strengthen the immune system.
Formula 3: blüFlex – Move Confidently at Your Own Route
blüFlex is formulated for individuals seeking to nourish their bodies or experiencing bone, muscle, and joint discomfort. The formula combines three essential branched-chain amino acids (BCAAs), Calcium Citrate, Undenatured Collagen Type II (UC Type II) from chicken sternum cartilage, eggshell membrane, Vitamins D3, and Vitamin K2 to support strength, recovery, flexibility, and mobility.
Formula 4: blüNight – Unwind Your Day and Wake Up Refreshed
blüNight helps promote easier sleep onset, deeper sleep, and a refreshed feeling upon waking. The formula combines concentrated chicken essence powder, L-Glycine, L-Theanine, GABA (Gamma-Aminobutyric Acid) from rice, Magnesium Bisglycinate, and Montmorency tart cherry to promote relaxation, reduce fatigue, and support overnight recovery.
blüüm - A Significant Step for Betagro as a New Player in the ‘Vitamin Supplement’ Market
blüüm marks another milestone for Betagro Ventures, reflecting its commitment to developing effective nutritional solutions through Synergistic Effects. For instance, the blend of GABA, L-Theanine, and tart cherry in blüNight promotes relaxation and supports sleep quality. Meanwhile, L-Glycine helps lower body temperature, while Magnesium Bisglycinate supports muscle relaxation during the NREM2 stage before the body enters NREM3 stage.
Mr. Chayadhorn Taepaisitphongse, President – Animal Nutrition and New Ventures said “Consumers today are increasingly focused on holistic health, recognizing the importance of both exercise and proper nutrition1. However, many still find it difficult to navigate dietary supplements — from choosing the right combinations to concerns about excessive intake over time.”
“blüüm was developed to address these challenges by offering a convenient, science-based nutritional solution that simplifies daily wellness while supporting long-term health.” Mr. Chayadhorn added.
blüüm is currently available for online purchase, including Shopee, Lazada, TikTok Shop, and LINE Official Account. Stay updated on the latest news and discover new activities through the social media at @bluum.wellness via Facebook, Instagram, TikTok, and LINE Official Account.
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1 เผยผลสำรวจทิศทางสุขภาพปี 2568 ชี้คนไทย 71% ให้ความสำคัญการดูแลสุขภาพแบบองค์รวม จากสำนักข่าวไทยรัฐ
