Betagro Launches “Betagro, Sure Food. Good Taste.” Campaign, Assuring BQM 24/7 Quality with THB 50 Million Investment for Nationwide Awareness

Bangkok – September 1, 2026 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, has launched its new “Betagro, Sure Food. Good Taste.” campaign for its Betagro-branded products. This initiative underscores Betagro’s commitment to quality and safety, emphasizing ‘the deliciousness you can trust’ through its BQM 24/7 quality standards, which span from animal farming to food production, ultimately building consumer confidence.

The “Betagro, Sure Food. Good Taste.” campaign was developed to align with today’s consumer lifestyle, which prioritizes quality, safety, and nutrition alongside great taste. A study revealed that 89% of Thai consumers believe that a good meal extends beyond taste to include high-quality, safe ingredients, and appropriate nutrition for long-term health. Furthermore, many consumers are concerned about the freshness and cleanliness, especially regarding fresh meat for cooking. This campaign directly addresses these concerns by highlighting the “Sure Every Meal” concept and building consumer confidence from source to table.

“Sure Every Meal” with Betagro Products, Guaranteed by BQM 24/7

BQM 24/7 is Betagro’s comprehensive food quality management system, consistently enhancing food quality and safety. Our expert team thoroughly examines every stage of the process, from farm management and animal husbandry to transportation, processing and finished products. This system ensures rigorous antibiotic residue testing, and guarantees products are free from beta-agonists and growth hormones.

BQM 24/7 encompasses five key areas of production control:

• Food Safety – Prioritizing food safety and preventing potential food-related hazards.
• Food Quality – Maintaining quality to meet customer requirements, supported by an E-Traceability system that allows products to be traced to their source at every stage.
• Animal Welfare – Safeguarding animal health and welfare to ensure products come from healthy animals.
• Service Excellence – Committing to delivering quality products and services that contribute to consumers’ quality of life.
• Corporate Social Responsibility – Conducting business responsibly while caring for surrounding communities.

Betagro’s unified standards govern and regularly audit all areas of its value chain – from breeding farms and animal husbandry to transportation, processing, and ready-to-eat products. This ensures compliance with Betagro’s quality standards, and the regulatory requirements of government agencies, trading countries, and business customers.

Investing THB 50 Million to Build Nationwide Awareness for the “Betagro, Sure Food. Good Taste.” Campaign

Betagro is running an integrated communication and marketing campaign, utilizing both digital advertising and Digital Out-of-Home (DOOH) media, to maximize its impact and drive awareness. These media placements are strategically located across key locations in Bangkok, including the Ratchadaphisek – Asoke intersection, Fortune Town, Fashion Mall, Victory Monument areas, and Thai-Belgian Bridge, as well as major cities across 4 regions nationwide.

Additionally, Betagro is leveraging well-known influencers and local influencers to bring the BQM 24/7 to life, connecting the campaign with diverse target groups. With an investment of approximately THB 50 million, Betagro reinforces its commitment to building consumer trust and awareness in food quality and safety, ensuring confidence in every meal.

Delicious Choices You Can Trust, Catering to Every Lifestyle

Betagro’s commitment to quality and safety is reflected through a diverse portfolio of products serving both domestic and international markets. These include Betagro German Sausage, a new product featuring premium coarsely ground pork and aromatic imported spices for an authentic German-style taste; Betagro Chicken Breast Mala, available in 7-Eleven Singapore; and ready-to-eat products such as Betagro Chicken Karaage and Chicken Katsu, both sold at Sobeys, a leading Canadian retailer.

These products reflect Betagro’s consistent standards and its commitment to delivering “deliciousness you can trust” to consumers in Thailand and international markets alike. Betagro continues to raise its food production standards while building consumer confidence and making “Better Food” more accessible – bringing together great taste, quality and safety under the BQM 24/7 standards, which ensure continuous quality.