Betagro Supports HYROX Under ‘Betagro, The Better Match’ Fuel Every Move, Fun Every Match
Bangkok – 18 August 2026 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, has boosted its presence in active lifestyle sports with its inaugural HYROX sponsorship. This initiative supports seven athletes at BYD HYROX Bangkok 2026 and reinforces the company’s concept, ‘Betagro, The Better Match,’ which aims to nourish both “athletes” and “audiences” with quality food from Betagro Group.
With its entry into HYROX sports, Betagro is committed to supporting active lifestyles, especially athletes requiring strength and endurance for competition. Through this sponsorship, the company supports athletes with premium S-Pure food products that adhere to S-Class Quality standards and are sourced from animals raised 100% naturally, without antibiotics, hormones, or growth stimulants. S-Pure products provide high-quality nutrition to fuel athletes throughout their preparation and performance. Simultaneously, Betagro also offers sports fans a range of food products at the event to boost their energy.
Betagro sponsored 7 athletes participating BYD HYROX Bangkok 2026, which was held in August 13–16, 2026 at Queen Sirikit National Convention Center, attracting more than 20,000 attendees from Thailand and abroad, including Coach Coke – Mr. Kajohnsin Wongma, a fitness hybrid athlete and previous 2nd runner-up in Pro Doubles Men 30–34 years old category, Coach New – Ms. Pimchanok Kumman, a HYROX Pro athlete, fitness coach, who won Mixed Doubles Women 30–34 years old category, along with M.D. May - Samitada Sungkapo, who won Team Relay Women 40 years old and above, plus Pro Doubles Women 40-44 years old. They are joined by fellow Thai athletes crew, such as Coach Terng - Weerapat Swangvong and Ken Yashiro.
Ms. Ririnda Tangtatswas, Chief Strategy & Innovation Officer, Betagro Public Company Limited, said “Betagro believes HYROX athletes require not only intense training, but also nutritious food to build the strength needed to overcome every obstacle in the race. We are proud to be the ‘Protein Partner’ supporting all athletes with quality, protein-rich food from Betagro. Recognizing that the power of cheers can also drive victory, we are dedicated to providing better food for both athletes and fans under the ‘Betagro, The Better Match’ concept, supporting active lifestyles and inspiring Thai people to prioritize their health sustainably.”
This initiative marks another milestone in Betagro’s efforts to support athletes, health-conscious consumers of all lifestyles through quality products and sports initiatives, while fulfilling its commitment to delivering better food for sustainable life to all.
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