Betagro Accelerates Premium Pet Nutrition Expansion, Targets THB 5.6 Billion in Sales by 2028
Bangkok – 2 July 2026 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, is accelerating the expansion of its premium pet business. Leveraging its expertise in food and nutrition, BTG plans to expand its premium pet nutrition portfolio, amplify brand awareness, and accelerate entry into new, high-potential global markets. This strategic shift capitalizes on the growing pet humanization trend, targeting THB 5.6 billion in sales by 2028.
Somcharn Suphapitiporn, Chief Operating Officer, Pet Business of Betagro, said “Thailand’s pet market continues its significant growth despite intense competition, primarily driven by pet humanization and a growing preference among smaller households for pets over children. As a leader in the integrated food business, we leverage our premium nutrition expertise to deliver superior pet food products. These products consistently meet stringent quality, reliability, and international standards, ultimately enhancing the well-being of pets.”
According to Euromonitor and Pet Marketing Intelligence, Thailand’s pet market has demonstrated consistent and robust growth. It was valued at THB 43.4 billion in 2025, growing at an average annual rate of 12%. The market is projected to expand further to 49 billion baht in 2026, with an anticipated 13% CAGR. While dry food retains its highest market share, wet food and snacks have notably grown faster than the overall market, positioning them as particularly attractive segments.
“We are strategically expanding our high value-added product portfolio, including therapeutic products, wellness items, and innovative snacks, all human-grade ingredients. These premium segments are projected to grow their contribution to 54% by 2028, up from 45% in 2026, directly addressing pet owners’ increasing demand for products that enhance pet well-being,” stated Somcharn.
“Concurrently, we are amplifying brand awareness through brand ambassadors, celebrities, and influencers, to engage the new generation of pet owners, and accelerating our reach into new export markets, particularly in Asia. These combined efforts aim to drive 5.6 billion baht in sales over the next three years,” he added.
BTG’s pet business demonstrated outstanding growth, with total sales reaching THB 2.7 billion in 2025, a significant 25% year-on-year increase. This strong momentum continued into the first quarter of 2026, driven by capacity expansion, distribution channel growth, and accelerated international expansion, resulting in sales of THB 721 million, up 22%. In 2025, domestic sales surged 18% and export sales by 43%. While key export markets include Japan, the Philippines, and Malaysia, BTG is actively expanding its reach into new territories such as Bahrain, UAE, Brunei, Hong Kong, and South Korea.
Somcharn said we are well-positioned to grow our portfolio through high-quality pet food innovation, leveraging the combined expertise of nutritionists, leading university veterinarians, and advanced technology. This approach differentiates our products, meets market demand, and enhances profitability. Furthermore, our production operates under smart factory standards that champion environmental sustainability through clean energy, efficient resource management, and greenhouse gas reduction, all aimed at fostering sustainable growth.
Betagro’s Pet Business offers a range of dog and cat food and snacks under brands such as Perfecta, DOG n joy, CAT n joy, and BingoStar. These products are accessible through diverse channels, including pet specialty stores, veterinary hospitals and clinics, modern trade outlets, and online platforms.
