Betagro Elevates Thai Pet Healthcare with SEA's First Premium Therapeutic Diet for Dogs with Food Allergies
Bangkok – 22 June 2026 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, is elevating pet healthcare with the introduction of its new Perfecta Veterinary Diet line. This line featuring specialized Anallergenic and Hypoallergenic formulas, is Southeast Asia’s first premium therapeutic nutrition designed specifically for dogs with food allergies. Developed in close collaboration with veterinarians from a leading university, this launch signifies Thailand’s advancement in pet health innovation to international standards.
Somcharn Suphapitiporn, Chief Operating Officer of Betagro's Pet Business, said: “We recognize the significant concern pet parents have regarding canine food allergies. Our Perfecta formulas were developed specifically to alleviate this, emphasizing allergy risk reduction, palatability, and affordability. Importantly, sample tests demonstrate that dogs willingly consume the food, which is critical for consistent nutrition and effective treatment.”
Both Perfecta Veterinary Diet formulas contain extensively hydrolyzed protein with very tiny molecules, making them virtually undetectable by the immune system. This advanced formulation effectively reduces or eliminates allergic symptoms like itching, skin infections, vomiting, and diarrhea. Additionally, these formulas are free of gluten, corn, wheat, and are enriched with Omega-3 and Omega-6 fatty acids, a synergistic antioxidant complex, and prebiotics to promote a healthy skin and coat while strengthening gastrointestinal health.
Specifically, the Anallergenic formula is designed for dogs with severe food allergies, featuring protein hydrolyzed to less than 1,000 Daltons. In contrast, the Hypoallergenic formula uses hydrolyzed proteins smaller than 5,000 Daltons, targeting dogs with less severe or diagnosed food sensitivities.
Mr Somcharn added “The formulation process for these diets is exceptionally complex, involving meticulous control at every stage. This includes intensive raw material selection, precise hydrolysis to ultra-small protein molecules, carbohydrate limitation to minimize allergy risk, and rigorous line cleansing to prevent cross-contamination. Every production lot undergoes random nutritional analysis and stringent laboratory examination to uphold the highest standards of product accuracy, quality, and safety.”
Perfecta Veterinary Diet Anallergenic and Perfecta Veterinary Diet Hypoallergenic formulas require veterinarian recommendation and can be sourced from pet hospitals, veterinary clinics, and authorized distribution channels.
Betagro's pet business offers a diverse portfolio of pet food and snacks for dogs and cats, addressing a wide range of pet owner needs. These products, marketed under the brands Perfecta, DOG n joy, CAT n joy, and BingoStar, are distributed through accessible channels such as pet retail stores, pet hospitals, veterinary clinics, modern trade outlets, and online platforms.
