Betagro Will Showcase Food Solutions Innovations Under Theme ‘Serving Better Food to the World’ at THAIFEX – Anuga Asia 2026
Bangkok, 6 May 2026 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, is set to present a wide range of innovative products and food solutions at THAIFEX – Anuga Asia 2026, under the theme of ‘Serving Better Food to the World.’ The event will be divided into two periods: from 26 to 29 May 2026 (10:00 – 18:00 hrs.) for Trade Day, and 30 May 2026 (10:00 – 20:00 hrs.) for Public Day. The exhibition will take place at Hall 1, booth number 1-SS01 and 1-SS15, IMPACT Muang Thong Thani.
Visitors can enjoy a variety of activities, including live cooking shows by renowned celebrity chefs such as Paope – Jessica Wang, Pooh – Poohrin Pattanawiriyawanich, Kratip – Chawallakorn Wanthanapisitkul, and In – Narongrit Saekho, showcasing premium-quality ingredients from Betagro and S-Pure brands. Attendees will also have the opportunity to learn cooking techniques and experience the taste of high-quality products firsthand. More activity details are available on Betagro Brand’s Facebook and Instagram.
This year, Betagro allows visitors to explore and experience a wide range of new products across the Betagro portfolio. These include INSPIRED care, a specialized health nutrition brand tailored for health-conscious consumers, particularly those with non-communicable diseases (NCDs); Soul Spice, an Asian-style savory frozen ready-to-eat brand; and Soul Sweet, a contemporary Asian-style frozen ready-to-eat dessert brand, alongside the high-protein beverages that are making their debut at this event.
In addition, Betagro Ventures, the corporate venturing arm focused on incubating new foodtech and agritech ventures under Betagro, will also showcase its latest product, blüüm, a new vitamin supplement brand developed by food and nutrition scientists.
Betagro cordially invites everyone to discover its diverse food portfolio at THAIFEX – Anuga Asia 2026 at booth number 1-SS01 and 1-SS15, where they can explore new experiences and concepts. The showcase is designed for both industry professionals and food enthusiasts. The event will take place from 26 to 30 May 2026 at Challenger Hall 1, IMPACT Muang Thong Thani.
Those interested can register here to attend the event. For more information or latest updates, please follow Facebook (Betagro Group), Instagram (@betagro.group), and TikTok (@betagrogroup); and for brand updates, follow Betagro brands via Facebook (Betagro Brand), Instagram (@betagrobrand), and TikTok (@betagro.brand).
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