S-Pure Launches “Maha Heng Set” Celebrating and Bringing Year-Round Good Fortune

Bangkok – February 12, 2026 – Betagro Public Company (BTG), Thailand’s leading integrated food company, led by Dr. Boonchai Pluemsuebkul, Acting Chief Operating Officer, and Mr. Piraphol Srivaleesumphant, Assistant Managing Director – Retail Sales, celebrates the Chinese New Year of the Fire Horse by launching the “Maha Heng Set,” curated from its S-Pure and Betagro brands. The festive set features premium pork, chicken, fresh eggs, and processed foods, offering assured freshness, hygiene, and safety. S-Pure products are produced using 100% natural farming practices without antibiotics and certified under the 3S Japan Quality Standard – Safe, Super Food, and Superior Taste, while Betagro products meet high-quality standards through rigorously controlled, internationally certified production processes, ensuring they are free from antibiotics, chemical residues, growth enhancers, and hormones.

Betagro introduces the “Maha Heng Set,” a special Chinese New Year offering designed to bring customers symbols of good fortune, prosperity, abundance, and happiness for the festive celebrations. The special promotion is available from today until February 17, 2026, at leading department stores nationwide, including Tops, Gourmet Market, Villa Market, Foodland, MaxValu, Dear Tummy, and Mitsukoshi Depachika.*

This year, S-Pure and Betagro brands present two premium Maha Heng Set options, featuring:

• "Sa Sae Maha Heng" Set: The Family Set, symbolizing year-round good fortune and prosperity, includes S-Pure boiled chicken (1.7 kilograms), S-Pure Chinese-style boiled pork (0.6 kilograms), and Betagro Chinese five-spice braised duck (1.9 kilograms), offered at a special price of 1,388 baht, reduced from 1,570 baht.
• "Sa Sae Im Boon" Set: The Standard Set, symbolizing year-round wealth, features Betagro boiled chicken (1.3 kilograms), S-Pure Chinese-style boiled pork (0.4 kilograms), and Betagro Chinese five-spice braised duck (1.9 kilograms). The set is offered at a special price of 999 baht, reduced from 1,247 baht.

Additionally, customers who purchase participating Betagro products under the Chinese New Year promotion with a minimum spend of 599 baht per receipt will receive a complimentary Betagro cooler bag, a stylish gift symbolizing good fortune throughout the year.**

Discover special promotions celebrating the Chinese New Year and stay updated on the latest news and activities through the social media channels of the S-Pure and Betagro brands.

S-Pure

Facebook: https://www.facebook.com/spurebrand

Instagram: https://www.instagram.com/spure.brand

TikTok: https://www.tiktok.com/@spure.brand

Betagro

Facebook: https://www.facebook.com/BetagroBrand

Instagram: https://www.instagram.com/betagrobrand

TikTok: https://www.tiktok.com/@betagro.brand

*Promotional offers are available at selected branches only. For further details, please contact our staff at the point of sale.

**Receive a complimentary gift with the purchase of a Chinese New Year offering set or participating Betagro products, subject to specified terms, conditions, and pricing. Complimentary gifts are available in limited quantities. The promotion is valid from today until February 17, 2026, or while supplies last.