‘BETAGRO’ Relaunchs Business Partnership Model With ‘Intelligent Business Solutions’ for Sustainable Success
Bangkok – 20 June 2023 – Betagro Public Company Limited or BTG is relaunching its service offering for restaurants and entrepreneurs in the food service sector with its integrated “Intelligent Business Solutions”. The solutions are designed to improve the competitiveness of food service operators and encompass delivery of quality protein products together with consultation on business management and expansion. BTG’s intent is to become a trusted partner for food service customers to ensure their long-term success and sustainable growth.
Mr. Trirat Thongplod, Chief Operating Officer – Protein Business, Betagro PCL, explains that to achieve its objective, Betagro will make available its knowledge base and expertise in products and services, which includes 3 distinctive solution offerings: 1) Smart Product Solutions, which includes making recommendations on the use of raw materials and protein products (e.g. special cuts of meats) to create outstanding culinary menus that are distinctive and delicious; 2) Smart Operations Solutions, providing helping restaurant managers implement work procedures to boost their kitchen efficiency; and 3) Business Expansion Solutions, partnering with restaurant operators in providing consultation and support on effective business expansion to create opportunities for sustainable growth.
Currently, Betagro has more than 60,000 partners in the B2B Business Group, which includes restaurants, food service operators and culinary entrepreneurs with a great variety of different needs. Each partnership starts jointly developing a business plan that addresses those needs, including tackling existing operational problems, considering innovative product solutions, and exploring new growth opportunities.
One of Betagro’s purpose is to provide people with easier access to quality foods at fair prices. Its solutions offering builds on this purpose through detailed customer relationship management (CRM) and joint team efforts with its business customers.
Mr. Padech Kantajinda, Executive Director of Nittaya Kai Yang Restaurant, praises Betagro as not only a source of quality raw materials but also a close partner in all business dimensions. “Its Betagro CRM team has helped us plan our development goals and upgrade the standard of our central kitchen system, which opens our eyes to growth opportunities,” he says.
“We are able to prioritize our improvement and development plans to align with our growth trajectory. Our executives also received recommendations on setting goals for the improvement of our operational system.”
Meanwhile, Mr. Worawit Kiatpongloet, the owner of Khao Moo Daeng Saeng Thong Restaurant, says the signature menu of its restaurant in Hat Yai, Songkhla, includes crispy pork and red roast pork. Being a trading partner with Betagro means to have ready access to the best quality of pork and other raw materials.
In addition, he says, Betagro also offers various solutions that support growth opportunities. Most recently, the Betagro CRM team has recommended expansion through its Master Franchise Development system, starting from increasing sales through the “community food cabinet system”, kiosks and canteens, as well as setting up mid- and large-sized Saeng Thong restaurants. Betagro also provides opportunities to its customers to increase sales through the company’s distribution channels including the BETAGRO SHOP and BETAGRO Deli. This makes it possible for Saeng Thong to have more complete coverage for its sales.
All of this demonstrates Betagro’s business philosophy and readiness to be a trusted partner for culinary entrepreneurs and to achieve successes and sustainable growth together, fully in line with, Betagro’s purpose and belief is to upgrade the food industry for the sustainable life of all concerned.
