Poultry Integration
Betagro Group operates a fully integrated poultry business including chicken feed mills, breeder chicken farms, hatcheries, broiler-layer chicken farms, contract farms, chicken processing plants, frozen cooked chicken products, sausage and meat ball. These are used for domestic and international and to store for future usage.
 By concerning about the growing of domestic market, the group also provide business line for domestic market this include the hygiene of pork, chicken, sausage, meat ball, egg, and other cooked products.
Beyond that Betagro has conducted ABCP (Assured Betagro Chicken Programme) in order to control the quality of all production processes by abiding by the International standard ACP (Assured Chicken Production) from the United Kingdom, regulations of RSCPA(RSPCA?), and outcomes from customer surveys. ABCP starts from the selection of raw materials, farm management both in the group’s farms and in the contracted farms until processing. In which the program satisfies international stakeholders and customers as well as increasing the quality of life for Thai people.
Joint venture has become an effective strategy that supports our network expansion as well as expands to international markets. The group has become a partner of Mitsubishi Corporation to produce portioned, processed and frozen chicken for export and has also joined with Ajinomoto to produce and distribute frozen processed chicken products for export where Japan is a major market. The group also ally with Ootoya Inc. to operate the new Japanese fast food restaurant name “Ootoya Kitchen and “Ootoya Deli”. |
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