Founded in 1967, Betagro Group
established its business empire with the production and
distribution of animal feed.
First, by establishing a livestock production facility in Pak Chong, Nakhon Ratchasima Province, and then expanding further into the integrated agricultural sector with a complete production base in Lop Buri Province, which includes everything from manufacture and livestock farming to animal breeding, from producing pigs, broilers, layer chickens and breeders to manufacturing and distributing animal health products. The Group has also developed strategic collaborations with local farmers. Examples include price guarantee for broilers and layer chickens, contract farming for fattening swine, production and distribution of hygienic and fresh pork, chicken and eggs as well as manufacture of processed foods for domestic consumption and export to international markets.
Today, apart from being positioned as a country leader in the fully integrated agro-industrial and food business sector, Betagro Group is widely recognised for its quality and safety standards. It has earned numerous accolades in product quality excellence and production standard certifications, locally and internationally, covering several areas from animal feed, livestock development, animal health products to premium quality food products for export and domestic consumption. All of these are designed to meet different needs of consumers under the concept of “Quality for Life”.
VISION To develop and produce high quality, safe and nutritious food products from our modern and firmly established agro-industrial, research-based operations for the benefit of people around the world.
Core Values
At Betagro, our people share
the following core values:
Professional Operate by using TQM to ensure knowledge and professional expertise in the field of agriculture and the food industry, and further develop existing business capability for future growth.
Integrity Operate with optimal integrity, sincerity, transparency and to the highest ethical standards to gain trust and respect
People-Centric Involve all stakeholders by focusing on meaningful participation that allows for sustainable development and growth.
Innovative Constantly seek new opportunities and use unconventional approach to add value to products and services.
Quality Driven Fully explore details of management process in order to build reliability and accountability of products and services.
Betagro Group
Betagro Group has adopted a concept of quality working at every operational stage under a TQM (Total Quality Management) which encourages employees to achieve effective and efficient of thinking and working behavior. The TQM concept includes PDCA (Plan–Do–Check–Act), Customer Focus (Both Internal & External Customer), Fact-based, Dispersion and Process-oriented.
Apart from the TQM concept mentioned above, management and improvement tools, such as 7 QC Tools, the notion of ‘Kaizen’, Total Productivity management (TPm), Total Productive Maintenance (TPM), Performance Analysis and Control (PAC), Material Flow Cost Accounting (MFCA), and other appropriate tools are used for analyzing, identifying improvement topics and method for improvement.
By practicing a TQM work culture the employee is able to work logically, scientifically and systematically. This enables Betagro Group to deliver high-quality products and services to customers.
Betagro Group has also adopted Total Productivity management (TPm) to manage and promote improvements on a continuous basis and to ensure optimum usage of resources.
The improvement target is set and the target deployment structure is created to provide strategic linkage from corporate goals to business unit and individual targets. Persons who are responsible for achieving the target will consider and identify the improvement topics (initiatives). Their chief and supporting units provide support in identifying initiatives, planning and analysis, and suggesting improvements methods. Senior management regularly monitors the progress of TPm activities including the recommendations and support provided. By implementing TPm, the specific developments for employees can be identified and acted on.
In addition to measuring the achievement of activities related to each initiative, the method of evaluation is designed to reflect improvement results in profit and loss statement.
The Group organises an annual “TPm CHAmPION” contest to provide all employees with an opportunity to show their potential and share the pride of presenting achievements in their initiatives with senior management and their colleagues from across the country. It is also a platform to share ideas and methods of work improvement that encourage further development and innovative thinking within the Betagro Group.
The World Class Manufacturing (WCM) methodology, is named after the highest PM Prize awarded by JIPM (Japanese Institute of Plant Maintenance) as a pillar of achievement.
This includes a variety of fundamental management tools such as 5S, Kaizen Suggestion System, Quality Control Circle and most importantly, Total Productive Maintenance (TPM), which incorporates 8 pillars covering activities essential to the entire industrial manufacturing process. The WCM is focused on being implemented within a small group of operational staff and their colleagues who are trained to be aware of the importance of machinery and equipment, have a sense of ownership and collective engagement in the development of their organisation. The Group also recognises the importance of operational staff and their colleagues by encouraging them to participate in the Quality of Life Club, which is intended to better the quality of life of employees – at work, at home and within surrounding communities.
